文章基本信息

标题：Agritourism as an Alternative On-Farm Enterprise for Small U.S. Farms: Examining Factors Influencing the Agritourism Decisions of Small Farms
本地全文：下载
作者：Reginald Holland ; Aditya R. Khanal ; Purushottam Dhungana 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2022
卷号：14
期号：7
页码：4055
DOI：10.3390/su14074055
语种：English
出版社：MDPI, Open Access Journal
摘要：This study examines the adoption of agritourism by small farms in the U.S. Using primary survey data collected from small farms in Tennessee in 2020, we assessed adopter characteristics and investigated the factors influencing the farmers’ decision to adopt or add agritourism-related activities, including recreational, educational, and touristic attractions in the farm. We found that factors such as social media marketing, smartphone use in farm activities, and having farm insurance significantly increased the likelihood of agritourism adoption in addition to other demographic factors. Additionally, we found that a farmer’s perceived survival risk positively influences small farms to adopt agritourism. Small farms with survival challenges in the U.S. could consider agritourism as an enterprise to enhance their economic sustainability by utilizing touristic aspects of farming, rural landscape, and agriculture.