文章基本信息

标题：An Empirical Study on Website Interactivity Impact among a Student Group, Beneficent for Companies, and Other Users
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作者：Milica Jevremović ; Cătălin Gheorghiță ; Vladimir Cerić 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2022
卷号：14
期号：8
页码：4507
DOI：10.3390/su14084507
语种：English
出版社：MDPI, Open Access Journal
摘要：The connection with customers is a key task of companies, which can be achieved through diverse communication channels, among which one profitable way includes interactive websites. This paper first presents a synthetic review of previous studies on the topic of websites’ interactivity. So far, we observe interactivity through individual models of interactivity. In this paper, four modelling variables are used, which make this paper more complex in the understanding of interactivity. Further, a new research development is exposed, with emphasis on experiment structuring, modelling variables configuration, results achievement, and data analysis and interpretation. It has been ascertained that the model based on four variables creates a broader research framework, enabling an effective analysis of their overall correlations, as well of correlations between each of its components. The applicative part of the research was unrolled with effective participation of a group of 350 students, who were homogeneous in their profiles and activities. Based on the results of an initial test, 240 students were selected and participated in the main test, who all had a particular interest in searching for a job, practice, or training course on the Internet. The research reveals a higher positive impact of interactive websites vs. non-interactive websites, and compares computer use to mobile devices. It also reveals how user perception and behaviour can be positively impacted by making website searches easier, and allowing users to comment on advertisements, share the content on social media, use e-mail marketing, etc.