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  • 标题:DOES COVID-19 DRIVE ROBOT ACCEPTANCE? AN EXPLORATORY STUDY OF SERVICE ROBOT IN HOSPITALITY
  • 本地全文:下载
  • 作者:N Alia Fahada W Ab Rahman ; Monizaihasra Mohamed ; Farizah Sulong
  • 期刊名称:Tourism and Hospitality Management
  • 印刷版ISSN:1330-7533
  • 电子版ISSN:1847-3377
  • 出版年度:2022
  • 卷号:28
  • 期号:1
  • 页码:193-209
  • DOI:10.20867/thm.28.1.10
  • 语种:English
  • 出版社:Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
  • 摘要:Purpose – The purpose of this study is to explore the acceptance of robots as social distancing agents and to understand how guests may respond to the application of service robots in a hospitality setting as a way to achieve a zero-COVID-19 travel experience. This study contributes to the current knowledge in the area of service robot application by providing a better insight of, and guests response to, service robot operation in hotels. Design/Methodology/Approach – To obtain information from participants, the semi-structured interview method was used. articipants were hotel guests who had stayed in hotels where robots performed human tasks. Data were analysed using thematic analysis. Findings – The findings suggest that robots are perceived as effective social distancing agents even though the participants experienced instances of robot incompetency during their stay at a hotel with robotics-based services. Participants also believe that with improved smart robot services, hotels can resume operations and guests can stay in hotels during the pandemic period without unnecessary worries. Originality – In light of the findings, some future research directions are suggested for researchers to further understand and explore the wider application of robotics in social distancing.
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