文章基本信息

标题：Fight Alone or Together? The Influence of Risk Perception on Helping Behavior
本地全文：下载
作者：Liping Yin ; Yen-Chun Jim Wu
期刊名称：Journal of Risk and Financial Management
印刷版ISSN：1911-8074
出版年度：2022
卷号：15
期号：2
页码：1-15
DOI：10.3390/jrfm15020078
语种：English
出版社：MDPI, Open Access Journal
摘要：Will there be a greater sense of solidarity and friendship during public crises? This study aims to determine whether risk perception influences employees’ willingness to assist in times of public crisis, taking COVID-19 as a specific research scenario and based on the theory of “tend and befriend”. This study hypothesized that risk perception will influence employees’ helping behavior via the in-group identity, with the degree of impact dependent on the COVID-19 pandemic’s severity. A questionnaire survey of 925 practitioners from various industries in the pandemic area revealed that: risk perception has a positive influence on employees’ helping behavior; in-group identity plays a certain mediating role in the process of risk perception that influences employees’ helping behavior; and the severity of a local pandemic negatively moderates the relationship between risk perception and helping behavior, but positively moderates the relationship between risk perception and in-group identity. Specifically, employees in high-risk areas are more likely to “align” (higher degree of recognition by the in-group) but demonstrate less helping behavior, compared with those in areas with moderate and low risk from the COVID-19. By contrast, employees in low-risk areas display more helping behavior but have less in-group identity, compared with those in areas with moderate and high risk from the COVID-19. This study expands the research on the relationship between risk perception and helping behavior, enriches the research results on risk management theory, and provides a practical reference for risk governance..
关键词：COVID-19 ;helping behavior ;in-group identity ;risk perception ;severity of a local pandemic