文章基本信息

标题：Market orientation and innovation on corporate performanceA study of food and beverage sector SMEs in Surabaya
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作者：Irwan Poerwanto ; Ananda Sabil Hussein ; Sri Palupi Prabandari 等
期刊名称：International Journal of Finance & Banking Studies
印刷版ISSN：2147-4486
出版年度：2022
卷号：11
期号：3
页码：27-32
DOI：10.20525/ijrbs.v11i3.1708
语种：English
出版社：Society for the Study of Business & Finance
摘要：This study aims to examine and analyze the influence of market orientation on corporate performance with exploration innovation and exploitative innovation as mediation in SMEs. 85 respondents were used as samples from food and beverage sector SMEs at Sentra Siola Surabaya. Purposive sampling was used as the sampling method. Data analysis in this study used Structural Equation Modeling - Partial Least Square (SEM PLS). The result indicates that market orientation has a significant effect on exploration innovation, exploitative innovation, and corporate performance. Exploration innovation has a significant effect on corporate performance; therefore, exploration innovation partially mediates the effect of market orientation on corporate performance. However exploitative innovation was found to have no effect on corporate performance. Changes in external factors, primarily due to the COVID-19 pandemic, are seen as being able to cause a paradigm shift on the importance of a long-term orientation compared to a short-term orientation.
关键词：Market Orientation;Exploration Innovation;Exploitative Innovation;Corporate Performance