文章基本信息

标题：Factors of Malaysian Home-Grown Franchise Expansion into International Market: A Case of Education and Learning Centre
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作者：Nurul Ashykin Abd Aziz ; Mohd Hizam Hanafiah ; Rosmah Mat Isa 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2019
卷号：9
期号：9
页码：1077-1084
DOI：10.6007/IJARBSS/v9-i9/6397
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The rapid growth of Malaysian home-based franchising has been saturated in the local market and many of the franchisor starts to expand their business into international market as franchising is one of the business platforms. However, little is currently known about the antecedents of franchise expansion, especially in developing countries, thus the purpose of this paper is to address this shortage through exploring the antecedent’s factors associated with the expansion of Malaysian home-based franchisor into international market. In methodology aspect, a series of three multiple case studies via protocols discussion with Malaysian franchisor was undertaken across education and learning centre system to explore the topic and to refine the research question, therefore develop the propositions. From the findings, a few themes emerge from the qualitative investigation where by few research propositions are developed: (i) capital resources; (ii) franchisor’s brand; and (ii) proven business system in an attempt to explain the antecedent’s factors of Malaysian franchisor expansion. In brief, this study has contributed new knowledge in relation with the expansion of Malaysian franchise brand into international market and will benefit the future studies.