文章基本信息

标题：Communicating Corporate Image Online: A Case of National Defense University of Malaysia’s Website
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作者：Aida Nasirah Abdullah ; Zailin Zainal Ariffin ; Khairunnisa Mardzuki 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2019
卷号：9
期号：6
页码：967-975
DOI：10.6007/IJARBSS/v9-i6/6058
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The extent to which website of the National Defense University of Malaysia (NDUM) complies with the best practice design guideline to communicate its corporate image was analyzed. Content analysis was employed to measure twenty-four web design features available on NDUM website. The findings showed that the site was categorized as moderately well- designed. Therefore, improving the NDUM’s website is suggested so that it can act as a gateway to the university’s image as a premier Defense University in the region. This study will be an addition to web design literature and facilitate universities and individuals to develop effective strategies to elevate the image of universities in the global context.