文章基本信息

标题：Innovation as a Mediator on the Assessment of Market Orientation, Training, Social Network, Access to Finance and Women Business Performance in the North-Western Nigeria: A Proposed Framework
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作者：Rahmat Magajiya Aliyu ; Rahmat Magajiya Aliyu ; Tunku Salha Binti Tunku Ahmad 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2019
卷号：9
期号：1
页码：366-379
DOI：10.6007/IJARBSS/v9-i1/5404
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Studies in the field of entrepreneur business SMEs report to have contribute 46% of Nigerian GDP and men contributed to the economic growth more than women counterpart while women constitute more than half of Nigeria population therefore, this study seek to proposal the mediating role of innovation on the influence of market orientation, training, social network, access to finance on women business performance with the inclusion of micro enterprise because women constituted more than three third of the population of micro businesses and the introduction of innovation as a mediator is to see how women can use modern technology in improving their business performance.