文章基本信息

标题：Social Relationship B40 against Purchasing Behaviour Non-Basic Needs using Loans and Intention to Increase debt
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作者：Dicky Wiwittan Toto Ngadiman ; Daily Tayok ; Salmy Edawaty Yacoob 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：7
页码：1102-1117
DOI：10.6007/IJARBSS/v8-i7/4558
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Nowadays, the culture of debt has been considered synonymous with low-income, middle-income, and high-income households. The behavioral of owing among these groups of households can be distinguished through the types of needs based on what they want to fulfil. In view of the requirement hierarchy introduced by Maslow (1954), there are five levels of need to be met, including the intrinsic need i.e. social needs. Individuals with low income or group B40 are expected to loan for their basic needs and to fund their daily basic costs. However, due to time and environment circulation, there may be other requirements that they want to fulfil. Therefore, this research is to study the effect of social relationships on the intention of increasing the loan and the purchase of tahsiniyyat goods (such as comfort and beauty requirements) through loans carried out among B40 households in Felda Sabah, Malaysia. This research uses a questionnaire instrument and analyzed data using Smart PLS software. The findings show that there is a significant relationships between social relationship and the purchase of non-basic goods through loans. Some basic implications and suggestions are also discussed in this study.