文章基本信息

标题：Destination Image through the Perspectives of Travellers to State of Perak, Malaysia
本地全文：下载
作者：Mazlina Jamaludin ; Muhammad Fauzi Mokhtar ; Azlizam Aziz 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：2
页码：567-575
DOI：10.6007/IJARBSS/v8-i2/3967
语种：English
出版社：Human Resource Management Academic Research Society
摘要：In selecting tourism destination, travelers based their decisions on the perception of destination image attributes which they received from multiple information sources. Thus, the objective of this study was to explore and identify the dimension of image as perceived by travelers to the state of Perak, Malaysia by employing an exploratory factor analysis. The results exhibited that local attraction and facilities is the main indicator that attracts tourists to Perak followed by natural setting. The findings also showed the need for facilities maintenance and development of quality infrastructures and facilities while minimizing detrimental impacts on the natural surroundings. This study confirms that ‘affective construct’ of destination image is the highest indicator that attracted visitors to state of Perak. Henceforth, strategic image management should be in place in both designing and implementing advertising, promotional campaign and maintaining the infrastructure. Implications for marketing as well future development of tourism in Perak are discussed and presented in this paper.