文章基本信息

标题：The Effect of Nutrition Label Literacy and Attitude towards Nutrition Label on Healthy Food Choice among Consumer in Malaysia
本地全文：下载
作者：Mohamad Rohieszan Ramdan ; Zuraidah Zainol ; Rusliza Yahaya 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：2
页码：658-672
DOI：10.6007/IJARBSS/v8-i2/3976
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This study is conducted to examine the effect of nutrition label literacy and attitude towards nutrition label on healthy food choice. Data were collected from a sample of 420 respondents, aged 15 years old and above, at the Federal Territory of Putrajaya, using self-administered questionnaire. Data were analyzed using multiple linear regression analysis. The findings show that nutrition label literacy and attitude toward nutrition label have a significant influence on the healthy food choice. The effect of attitude toward nutrition label is positive, while the effect of nutrition label literacy is negative. Attitude towards nutrition label appears as a dominant variable to affect healthy food choice. The findings provide useful information and guidance to the relevant parties in designing an effective consumer education programs and promoting a healthy lifestyle among consumers in Malaysia. However, this study is limited by several factors that require a replication and improvement in future studies.