文章基本信息

标题：Food Quality, Service Quality, Price Fairness and Restaurant Re-Patronage Intention: The Mediating Role of Customer Satisfaction
本地全文：下载
作者：Dahlan Abdullah ; Norhamizan Hamir ; Norfezah Md Nor 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：17
页码：211-226
DOI：10.6007/IJARBSS/v8-i17/5226
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The present study aims to investigate the influence of food quality, service quality, and price fairness on restaurant re-patronage intention, mediated by customer satisfaction in the context of halal-certified restaurants. This study employed a purposive sampling technique, and data collection was carried out through an online survey. A total of 110 usable responses were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) approach. The results showed that food quality, service quality, and price fairness influence customer satisfaction. In addition, customer satisfaction also leads to re-patronage intention. It was also found that customer satisfaction mediates the relationship between the exogenous and endogenous variables. Finally, limitation and recommendations for future research were also discussed.