文章基本信息

标题：The Influence of Tourist Perceived Risk towards Travel Intention: A Conceptual Paper
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作者：Nik Alif Amri Nik Hashim ; Mohd Asyraf Mohd Noor ; Zaimatul Awang 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：16
页码：92-102
DOI：10.6007/IJARBSS/v8-i16/5120
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Past tourism researchers have identified the impact of perceived risk on destination choice and travel behavior. The linkages between tourists perceived risk and tourists travel intentions has not been widely explored particularly in Malaysia context, but the existing studies propose a close relationship between them. This paper proposes to examine the influence of tourist perceived risk towards their travel intention to visit Malaysia. Apart from that, in the literature, it was noted that there is still insufficient empirical prove in explaining how tourist perceived risk influences their travel intention to visit Malaysia. The respondents of this study will be the western tourist who had not visit Malaysia before. The data of this study will be analysed using the structural equation modelling partial least square (SEM-PLS). This study will extend the knowledge of perceived risk and intention to travel related to this study area in general and Malaysia in particular.