文章基本信息

标题：Factors of Facebook Usage Among Malay Adults
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作者：Mohammad Nurhafiz Hassim ; Mariah Muda ; Massila Hamzah 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：12
页码：2315-2325
DOI：10.6007/IJARBSS/v8-i12/5442
语种：English
出版社：Human Resource Management Academic Research Society
摘要：At present, Facebook is not only used by the teenagers, but it is also rather popular among the adults who use the social networking application with a variety of factors and specific goals. This study, therefore, aims to examine the factors that contribute to the increasing usage of Facebook among Malay adults in Malaysia. To carry out this research, a qualitative approach involving in-depth interviews with selected informants comprising adults aged 35 years and above was employed. From the analysis of the interviews, the findings showed that several factors caused the Malay adults to use Facebook. These factors are as following: (i) Facebook is used because there is a variety of interactive games available, (ii) Facebook is used in the job sector, (iii) Facebook has become a medium in starting an online business, (iv) Facebook constantly updates its application technology system and (vi) Facebook is easy to access.