文章基本信息

标题：Social Commerce Success Factors and Customer Satisfaction: Facebook Brand Page Platform
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作者：Ariff Md Ab Malik ; Nurfaznim Shuib ; Hanitahaiza Hairuddin 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：11
页码：1561-1571
DOI：10.6007/IJARBSS/v8-i11/5279
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Social networking has experienced a huge transformation over a few decades. As one of the most popular social network, Facebook has become a powerful tool in business activities. The studies that related to the Information System (IS) success factors on Facebook application and social commerce user satisfaction are limited. This study aims to investigate the social commerce user satisfaction towards the application by examining the influence of Information System Success (ISS) factors; Information Quality, System Quality and Service Quality. In this study, 354 questionnaires were collected from three Facebook’s consumer product brand pages. The result revealed that Information Quality factor has major influences compared to other factors toward customer satisfaction among the social commerce users with. Meanwhile the factor of Service Quality for the Facebook’s brand pages was excluded from the research because the items are irrelevant with the variable.