文章基本信息

标题：Students Perceptions towards Public Relations Course and the Implication towards their Academic Performance
本地全文：下载
作者：Abdul Rauf bin Ridzuan ; Siti Nirmala Binti Mohamad Ishak ; Rosilawati Sultan Mohideen 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：10
页码：883-889
DOI：10.6007/IJARBSS/v8-i10/4786
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The ultimate aim of Public Relations is to present organizations in the best light possible. This requires special skills in the area of research, managerial, persuasive communication, strategic planning and writing. The standpoint is needed to evaluate the progressive of the profession growth in the industry. Public Relations itself can be a best platform for a person to represent themselves and express their interest towards the profession. This research examined the perceptions towards Public Relations course and their academic performance. The amount of survey calculated based on Krejcie and Morgan Table, N=95 , S=76 by using purposive sampling method. Descriptive quantitative research study was conducted through survey using questionnaire form. The hypothesis testing gained by using two different methods which indicated different result which are Pearson Correlation and Multiple Linear Regression. Based on the research by using Pearson Correlation method, the five listed null hypothesis is accepted based on the standardized significant values which is must be or less than 0.05. However, based on Multiple Linear Regression method, there is different reading which formed different results. Based on significant value in Coefficient Multiple Linear Regression analysis, the null hypothesis of self-interest (0.042) and industry prospect (0.037) is being accepted with significant value below than 0.05.