文章基本信息

标题：The Extent to which E-Commerce will favor International Marketing and what Obstacles International Marketers may need to Overcome
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作者：Akram Abdulraqeb Sultan Al-Khaled
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2017
卷号：7
期号：9
页码：386-396
DOI：10.6007/IJARBSS/v7-i9/3334
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The main purpose of this paper is to consider the dynamics of e-commerce and its implications on businesses. As e-commerce involves a different environment for international marketing, its effect on the marketing mix will be looked at. The focus will be on the extent to which e-commerce favours international marketing as well as the obstacles companies will face in the global environment, when utilising and managing e-commerce.