文章基本信息

标题：Halascan: Halal Brand Personality Screening Process Using Camera Phone Barcode Scanning
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作者：Muhamad Fazil Ahmad ; Siti Zakiah Melatu Samsi ; Liew Tze Hui 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2017
卷号：7
期号：10
页码：291-302
DOI：10.6007/IJARBSS/v7-i10/3377
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The purpose of this study is to establish a Smartphone application for end users in Halal Brand Personality screening process that offers an option to facilitate consumers in justifying how the Halal certified brand respond to and satisfy their needs based on five Halal personality dimensions; Purity, Excitement, Safety, Sophistication, and Righteousness. The evolution of the end user application follows the waterfall development methodology. It mainly focuses on presenting the process of developing an Android application prototype using the user terminal in the electronic Halal screening system which makes it possible for users to check straightaway based on Smartphone barcode capture with the applied Halal branding database system and identify them, as well as rate the product brand using mobile devices. As for the project implementation, the functions of the end user application are introduced, and how these functions are realized is also displayed in detail. After the implementation process, the application is tested on an Android device emulator and real mobile Android devices to evaluate their performances. The version of Android 2.1 and above is chosen since most Android Smartphones operate with minimum Android 2.1. Moreover, it is tested with specialized mobile with respect to the collection of feedback. Finally, a reasonable conclusion to this project is made, including the contents reliability and security protection issues.