文章基本信息

标题：The Influence of Halal Certification, Halal Logo, Halal Assurance, Safety and Purity on Customer Purchase Intention
本地全文：下载
作者：Che Aniza Che Wel ; Siti Nurhazirah Abu Ashari ; Mohd Faizuddin Ismail 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2022
卷号：12
期号：1
页码：1212-1227
DOI：10.6007/IJARBSS/v12-i1/11414
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This study has been conducted to investigate the factors that influence consumer intention to purchase halal food in Malaysia. The main purpose of this study is to identify the relationship between halal certification, halal logo, halal assurance, safety, and purity factors toward customer purchase intention on halal food. A total of 150 respondents were randomly selected among consumers in Klang Valley are using google forms distributed via WhatsApp and other medium to reach targeted respondent to answer the survey. Data analysis was performed using IBM Statistical Package for Social Sciences (SPSS) version 20.0 which includes descriptive analysis and multiple regression to determine the factors that influence the consumer’s purchase intention. The results of this study indicate that halal certification, halal logo, halal assurance and safety factors are significantly related to consumer intention to purchase halal food in Malaysia. Whereas purity is not significantly related to consumer intention to purchase halal food.