文章基本信息

标题：Innovation Diffusion and Mobile Payment Adoption amongst Postgraduate Students of UiTM Shah Alam
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作者：Mohd Safwan Ramli ; Hazlin Hasan ; Zuria Akmal Saad 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2022
卷号：12
期号：1
页码：1911-1923
DOI：10.6007/IJARBSS/v12-i1/12082
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The advances of technology and introduction of new innovation has changed the world. In Malaysia, the migration from paper-based to electronic payments has long been supported by Bank Negara with the introduction of mobile payment in 2018. The acceptance towards cashless payment shows that Malaysians are keeping pace with the advancement of technologies but still hesitating as mobile payment services in Malaysia are not being widely exposed to the consumers. Therefore, the study was conducted to identify the determinants of innovation diffusion that lead to the mobile payment adoption as well as to determine the relationship between innovation diffusion and mobile payment adoption among the postgraduate students of Universiti Teknologi MARA (UiTM) Shah Alam. 180 respondents were selected among the postgraduate students from eight programs of DPPS UiTM Shah Alam using convenience sampling. Statistical Package for the Social Sciences (SPSS 26) Multiple Regression was used to analyse the data collected using online questionnaire to assess the strength of the relationship between an outcome. The findings indicated that all five determinants of innovation diffusion have relationships with mobile payment adoption with the highest being Perceived Usefulness and Perceived Compatibility. It was also found that the most significant impacting mobile payment adoption was Perceived Usefulness. By providing a system that supports user’s work performance, productivity, and effectiveness, it is expected to increase the willingness of future users to use mobile payment.