文章基本信息

标题：Stay at Home: Malaysian Youth Perception towards Online Shopping as The New Norms
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作者：Melissa Wee ; Nur Syafiqah Suparman ; Mohd Zaki Sadik 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：6
页码：771-779
DOI：10.6007/IJARBSS/v11-i6/10199
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The main purpose of this study is to examine Malaysian Youth online shopping perception towards their intention to purchase during this trying time of Covid-19 pandemic in Malaysia. We assess four independent variables which are perception of web design, perception of reliability, perception of privacy and perception of customer service and four hypotheses were postulated in this study. To analyze the findings, the researcher applies Partial Least Square (PLS) approach and cross-sectional study were conducted to 198 respondents using judgmental purposive sampling among Malaysian youth. Results showed that all the variables have positive relationship with the Malaysia youths’ purchase intention.