文章基本信息

标题：The Implementation of Decision Making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur
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作者：Chen Koong Li ; Sabrinah Adam
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：5
页码：100-106
DOI：10.6007/IJARBSS/v11-i5/9864
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This study is to examine the rate of revisit intention of the restaurant, determine the factors of customers willing to revisit the restaurant and implement the decision to sustain the competitive advantage in food and beverage industry. The study also identified the real root cause of decreasing of sales. Therefore, the research is focused on the factors of food quality, service quality, food price that effect customer satisfaction and impact customer revisit intention. The action research was conducted in mixed method where qualitative and quantitative data were collected. The finding for this study is the variables that proposed as hypothesis has significant impact to the customer revisit intention. As the result, the problem of the restaurant will be resolved.