文章基本信息

标题：Inbound Marketing Strategy: Marketing Concept To Increase Sales of Small and Medium Enterprises (SMEs) Products in Indonesia
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作者：Tommy Pusriadi ; Sudarmiatin
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：5
页码：730-736
DOI：10.6007/IJARBSS/v11-i5/9888
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This article aims to give an overview to Small and Medium Enterprises (SMEs) to adopt the concept of inbound marketing to be applied to their business. Article writing is obtained by studying literature from a variety of reputable and reliable sources. The results of the literature study found there are four phases in the application of the concept of inbound marketing, namely Attracting visitors, Converting visitors to leads, Closing Sales, and Reconverting customers to loyal lifelong customers and brand promoters that are all possible to be applied by all SMEs. The hope of writing this article is that more SMEs will be able to adopt the concept of inbound marketing easily that will make the marketing of SMEs products more effective and efficient, especially during the Covid19 pandemic.