文章基本信息

标题：The Effect of Export Market Orientation in Small and Medium Food Enterprises (SMFEs) Towards International Performance
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作者：Nurul Ulya Abdul Rahman ; Norziani Dahalan@Omar
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：4
页码：638-649
DOI：10.6007/IJARBSS/v11-i4/9711
语种：English
出版社：Human Resource Management Academic Research Society
摘要：A significant issue for internationalizing SMEs is the improvement of its international performance. To increase performance, several researchers have proposed that businesses must strengthen their export market orientation (EMO); but the way this connection works is quite unexplored. This research examines whether strategic alliances, by which companies’ access to information and resources play a mediating role in the EMO and international performance relationship. The population of this study is Malaysian food industry SMEs that are involved in the export activities. The food industry SMEs (i.e. SMFEs) was chosen due to the potential of this industry towards economic growth. A conceptual framework is proposed to identify dimensions of EMO, strategic alliance and international performance. The framework will be used to examine how these variables interact in the context of Malaysia. This is important for both theoretical and practical aspects as its exploration will contribute to a deeper understanding of how SMEs especially in the food industry can improve their international performance strategically and effectively.