文章基本信息

标题：The Moderating Effect of Sales Skills on Competency and Entrepreneurial Success Co-operative Manager in East Malaysia
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作者：Vvy Elvira Pengiran ; Stephan L.Sondoh.Jr ; Bonaventure Boniface 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：4
页码：695-708
DOI：10.6007/IJARBSS/v11-i4/9716
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Co-operative is crucial as a catalyst in generating economic development, especially for the poverty reduction among rural population. Despite their importance to the economy, the literature review however indicates that research emphasis on these organizations remains limited and neglected within the local context. This study attempted to investigate the moderating effect of sales skill on competency and entrepreneurial success. The data for the study was collected from 277 co-operatives by using questionnaire. The findings provide guidance for the co-operative to boost its performance in order to transform the nation to be the high financial gain.