文章基本信息

标题：Privacy Paradox in Facebook: An Online Social Networking Site
本地全文：下载
作者：Farhan Mirza ; Muhammad Zeeshan Ashraf ; Sarfraz Ashraf 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：4
页码：1-19
DOI：10.6007/IJARBSS/v11-i4/8831
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Privacy in using the internet is a debating topic in the field of social networking. In this regard, the objective of the study is to determine the factors associated with the disclosure of the information by the user on social networking sites. However, this study has found seven key factors associated with disclosure of information which include the realization of privacy, understanding of privacy statements, trust in friends and family, data distortion, data transferring, data profiling, and control on information shared over Facebook. This study has gathered data by using a non-probability convenient sampling procedure and collected data from 215 Facebook users by using a survey strategy. The survey questionnaire has been formulated by using measurement scales from existing literature. The findings of the study have reported that realization of privacy and control on shared information are insignificantly impacted on the disclosure behavior of the user. However, data distortion, data transferring, and data profiling adversely and significantly impacted the disclosure behavior of the users. In contrast, understanding of privacy statements and trust in friends and family positively and significantly influenced the disclosure behavior of the users. Based on such generalizable findings, this study has also provided significant implications along with future avenues of the research.