文章基本信息

标题：Customer’s Acceptance Level towards Smoke-Free Policy at Restaurants in Terengganu
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作者：Mohd Izwan Mohd Zaki ; Azlina Samsudin ; Malissasahila Abdul Manap 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：2
页码：1242-1249
DOI：10.6007/IJARBSS/v11-i2/9200
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Smoke-free policy at restaurants has gained great support among Malaysians since its implementation. However, the evidence of acceptance level among people eating at the restaurants is limited. This study aims to investigate customers’ acceptance level towards smoke-free policy at restaurants in Kuala Terengganu, Malaysia. Quantitative, cross-sectional study was conducted using convenience sampling technique. Survey questionnaires using five-point Likert scale were distributed and 384 usable questionnaires were analyzed. Descriptive analysis showed a majority of the respondents perceived that they have their rights to enjoy the food without worry about inhaling cigarette smoke (M=4.58, SD=.685). It can be concluded that the implementation of smoke-free policy in restaurants received high level of acceptance among customers. Therefore, customers supported the smoke-free policy in reducing exposure to secondhand smokes and prohibit smoking behavior at restaurants in Malaysia.