期刊名称:International Journal of Academic Research in Business and Social Sciences
电子版ISSN:2222-6990
出版年度:2021
卷号:11
期号:2
页码:973-983
DOI:10.6007/IJARBSS/v11-i2/9193
语种:English
出版社:Human Resource Management Academic Research Society
摘要:The purpose of this paper is to identify the critical success factors of supplier selection towards social commerce micro-businesses in Malaysia. A pilot study was carries out on a sample of 40 social commerce micro-businesses in Malaysia. A survey instrument consisting of 23 measurement items was designed to identify the level of critical factor of six supplier selection criteria implemented by social commerce micro-businesses in Malaysia. Descriptive statistical analysis and reliability analysis were used to analyse the data by using SPSS software. Findings indicated that service warranty is the most critical success factor of supplier selection by social commerce micro-businesses followed with delivery, price, quality, flexibility, and relationship. Social commerce micro-businesses should be aware of these critical success factors in social commerce industry. A limitation of this study only conducted to 40 social commerce micro-business. The study on the critical success factors of supplier selection for social commerce micro-businesses in Malaysia provides valuable know-how regarding the significance of selecting suppliers, enabling them to gain greater profits while productively performing in supply chain, higher level performance of business and further enhancement business competitive in the marketplace. This study offers important information for decision makers who are involve in supplier selection for social commerce micro-businesses and also provides useful reference for future research in this research area.