文章基本信息

标题：An Assessment of Tourists’ Shopping Experiential and Loyalty Intentions in Malaysian Outlet Shopping Malls
本地全文：下载
作者：Fadhilah Zainal Abidin ; Mazlina Mahdzar
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：13
页码：21-32
DOI：10.6007/IJARBSS/v11-i13/8499
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This study was conducted to empirically examine the effects of shopping tourism experiences on visitors’ loyalty intentions at Gateway@KLIA2 and Mitsui Outlet Park, Sepang. Administrative questionnaires were distributed personally to 384 tourists using tablet google form. The data was analysed using the Statistical Program for the Social Science (SPSS) and Partial Least Squares -Structural Equation Modelling (PLS-SEM). Findings revealed that there is a significant relationship between tourists’ shopping experience and loyalty intentions. The study concluded that understanding the tourist experiences based on experiential marketing or Strategic Experience Modules by Schmitt which are sensory, affective, intellectual, behaviour, and relational is beneficial for shopping mall operators and retail industry in Malaysia.