文章基本信息

标题：Mapping the Local Community: Factors Influencing the Purchase Intention of Community based Entrepreneur Halal Products in Malaysia
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作者：Zuhal Hussein ; Amily Fikry
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：1
页码：296-303
DOI：10.6007/IJARBSS/v11-i1/8133
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This research is designed to get the analysis of purchase intension of the customer for the local community-based products in Kelantan with focus on the impact of products halal certification and product hygiene on the consumers purchase intention. 100 respondents were recruited in convenient sampling. This quantitative study using survey and questionnaire as a tool of data collection. Results found that the purchasing intention of the Muslims regarding the local community-based halal products is dependent mainly on the halal logo and certification and also the hygienic factor. This study addresses an important knowledge gap in the local community-based product literature, proposing and clarifying the relationship between Halal logo and certification, hygienic factors and purchase intention.