文章基本信息

标题：The Impact of The Rural Culture and Cultural Attractions on Poverty Alleviation: The Moderating Effect of Tourism Resources
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作者：Komathi Wasudawan ; Mahani Mohammad Abdu Shakur ; Rossazana Ab-Rahim 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：1
页码：595-610
DOI：10.6007/IJARBSS/v11-i1/8546
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This study aims to investigate the impact of rural culture and cultural attractions on poverty alleviation and the moderating effect of tourism resources on rural, culture, wildlife, nature and physical. Convenience sampling was applied in selecting 520 respondents. The Statistical Package for Social Science was used to analyse the descriptive statistic while Partial Least Square-Structural Equation Modelling (SEM) was used to analyse the hypotheses. The results show both rural culture and cultural attractions have a positive effect on poverty alleviation. Besides, tourism resources have a positive moderating effect on rural culture and poverty alleviation. Poverty reduction through tourism, communities right to use tourism resources and accommodate different cultural views are supported by Human Development Theory on the positive findings. However, tourism resources a negative result on cultural attractions and poverty alleviation. Therefore, this study suggests that preserving cultural attractions such as cultural buildings, landscapes, monuments, traditions, arts, crafts, food, and customs should be encouraged for socio-economic benefits.