文章基本信息

标题：Roles of Facebook Usage among SMEs in Malaysia
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作者：Melissa Wee ; Nurfatihah Yusrey ; Mohd Zaki Sadik 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：3
页码：723-732
DOI：10.6007/IJARBSS/v10-i3/7085
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The main objective of this study is to examine the roles of Facebook usage among SMEs in Malaysia. It has been argued that interactivity, cost effectiveness and compatibility are the factors of Facebook usage among SMEs in Malaysia. Since such usage among SMEs has increased continuously due to its features that are interactivity, cost effectiveness and compatibility, three hypotheses were postulated in this study. This study applies Statistical Package for Social Science (SPSS) method in analyzing the data that were distributed to 84 respondents through questionnaires. The findings of this study demonstrated that cost effectiveness and compatibility have positive relationship on Facebook usage among SMEs in Malaysia. Meanwhile, interactivity has no relationship on Facebook usage among SMEs in Malaysia. [The outcome of this study shall assist the government agencies to in facilitating contents during trainings and coaching session with the entrepreneurs.