文章基本信息

标题：The Effect of News Framing the Policy Implementation Good Services and Tax (GST) Towards Audiences Expression in Malaysia
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作者：Julia Wirza Mohd Zawawi ; Chang Peng Kee
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：15
页码：292-304
DOI：10.6007/IJARBSS/v10-i15/8250
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The implementation of government policy as an example of GST is one of the policies introduced and implemented in Malaysia within a short period of time between 2015 and 2018 only. Policy implementation by the government is taken seriously as it involves the community and they have the right to know and understand the policy before implementation. One of the drastic and dominant initiatives taken by the government is to use media as mediation. The study aims to identify the effectiveness of news framing from the GST government policy on the true expression of the audience. The experimental approach was using 165 participants and some forms of GST news were designed to test the effectiveness of the expression and the responses of the audience. The findings suggest that Malaysian society does not give extreme response to the news frames published by the mass media.