文章基本信息

标题：An Insight to Theory of Planed Behavior Implementation in Online Shopping in Context of JORDAN
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作者：Muath Ayman Tarawneh ; Abdul Malek Bin A.Tambi ; Mutia Sobihah 等
期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：11
页码：37-50
DOI：10.6007/IJARBSS/v10-i11/8046
语种：English
出版社：Human Resource Management Academic Research Society
摘要：One of the online businesses that is well known these days is online shopping. Online shopping has been encountering its brilliant years and getting one of the potential contributions in e-commerce. Also, online shopping has faced several challenges. To manage these business challenges and to gain a better understanding of customer behavior, the online retailer needs to concentrate on the essential variables which issue a purchaser to avoid shopping online. This paper pursuits to highlight the importance of the theory of planned behavior (TPB) predictor variables in the online shopping field in the context of Jordan. Jordan can be considered a case study of a developing country where E-commerce is still in its early stages. As a conclusion of this paper, It has been evident that TPB can be effectively applied to clarify the background psychological associations that lead Jordan consumers to adopt online shopping.