文章基本信息

标题：Customers Buying Behavior towards Online Shopping A Study on College Students of District Damoh Madhya Pradesh
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作者：Ramesh Prasad Aharwal
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2022
卷号：4
期号：3
页码：300-306
DOI：10.35629/5252-04033946
语种：English
出版社：IJAEM JOURNAL
摘要：With the increasing internet literacy, The View point of online marketing and online shopping is increasing in India. According to AppAnnie‟s report, Smartphone users in India spent 4.8 hours a day on average using various mobile apps in JulySeptember third quarter 2021. This study is conducted to understand the consumer buying behavior of online shoppers. In this paper we have considered Students of Colleges of a District Damoh MP, as Consumers. For this purpose data has been collected through a self-constructed questionnaire in a Google form which was delivered to College Students as well as Faculties.
关键词：Online-Shopping;E-Commerce