文章基本信息

标题：A Study on Consumer Purchase Decision about the FMCG Products of Current Corporate Scenario
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作者：RM.Gayathri ; K.Sentamilselvan
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：8
页码：191-196
DOI：10.35629/5252-03083038
语种：English
出版社：IJAEM JOURNAL
摘要：The project report deals with the research topic, “EFFECT OF BRAND ONCONSUMER PURCHASE DECISION ON FMCGPRODUCTS ” .Customers all over the world now prefer branded products. This study is aimed at analyzing the effect of brandon consumer buying behavior of FMCG products. Along with finding the effect of brand on consumer buying behavior the purpose of the study is to have an in branding and consumer behavior.Branding is the method by which a marketer tries to construct long term relationship with the clients by learning their needs and needs so that the offering (brand) may fulfill their shared goals. It can be utilized as a separate methodology when the item cannot be effectively recognized in terms of substantial highlights (which constantly happens in case of numerous administrations, durables, etc.) or in items which are seen as a product (e.g. cement, fertilizers, salt, potato chips, etc.).The brand building may be a cognizantclient fulfillment introduction prepare. The brand proprietor tries to hold clients to its overlay over its competitors by a mix of hardware-software since when a client feels fulfilled he she creates a kind of devotion for the same. Fast Moving Consumer Sector (FMCG) is one of the largest sectors in the economy of India. In the last few years , the FMCG industry has experienced a dramatic growth. The research is carried out using questionnaire to bring out the opinion of theconsumer About how the brand affects the purchasing decision of FMCG products . How much consumer are prepared to pay for branded products, how important they consider price ,brand and other factors during their purchase decision. Data collection is done through questionnaire and it is analyzed.