文章基本信息

标题：Marketing Communication as a Pivotal Strategy for Banking Sector A Study of Literature
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作者：A.K.Singh ; Rani Dangi
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：8
页码：87-93
DOI：10.35629/5252-030742334237
语种：English
出版社：IJAEM JOURNAL
摘要：selling communication may be dynamic method and continuous in nature. A bank victimisation numerous channels of communication ought to keep under consideration its business goals, customers expectation concerning product and services in addition because the selling environment (both social and business) prevailing at the time of such promotional campaign. Customers don't seem to be fascinated by simply the product however within the manner they're offered, this facet strengthens and justifies the importance of selling communications. this analysis paper is an effort to check the researches done on banks and usage of selling communication methods for his or her promotion. the target of the current study is to explore the gaps in literature through careful review of previous researches.
关键词：Marketing communication strategies;Banking sector;Promotion;Bank marketing