文章基本信息

标题：A Study on Analyzing Promotional Tactics in Retail Sector with Special Reference to Reliance Retail
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作者：Khushbu Sharma ; Mahesh Uday Mangaonkar
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：7
页码：653-660
DOI：10.35629/5252-0307443447
语种：English
出版社：IJAEM JOURNAL
摘要：The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. In contemporary society, marketing and advertising has become an inseparable part of the everyday lives of millions of people all over the world. It is strongly believed by marketers that it has an immense manipulative power, influencing consumer beliefs, attitudes, decisions and actions through different types of media. The objective of this research paper is to find out how Reliance retail has adopted various and aggressive promotional strategies to make consumers loyal to their brand. The purpose of this study is to investigate the effects of promotionaltactics. This study examines sales promotion and its effects on organizational effectiveness and focuses on how sales promotion is used to generate higher sales and increased profitability. A descriptive research design was applied to describe the sales promotion activities in Reliance retail.
关键词：Retail;Promotional tactics;Aggressive strategies