文章基本信息

标题：The Influence of Subjective Norms on Intention Resilience of Tourism Enterprises in Bali during Pandemic COVID 19
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作者：I Gusti Putu Bagus Sasrawan Mananda ; I K.G Bendesa ; Ir.I Made Antara 等
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：5
页码：614-620
DOI：10.35629/5252-0305504508
语种：English
出版社：IJAEM JOURNAL
摘要：Bali as a famous tourist attraction also has an impact on tourism businesses in Bali, this can be seen on decreasing number of foreign tourist arrivals, especially since February 2020, the number of foreign tourists who came to Bali in May 2020 was recorded only 36 visits (decreased about 99.99 percent) compared to May 2019 is the lowest in the last four decades. The COVID-19 pandemic outbreak appears to have severely affected the tourism sector, where in July, August and September 2019 there were no foreign tourists visiting Bali, therefore attitudes of tourism entrepreneurs in order to resilient their business need to identify. The sample in this study amounted to 100 respondents using quantitative and qualitative data, which is analysed with SmartPLS 3.0. Based on the research that there is a positive influences of tourism entrepreneur’s subjective norms in Bali towards intention to resilience is 0.765 with a t-statistic value of 9.544 (greater than the t-table, namely 2.326) at 5% alpha that tourism entrepreneurs adapted with a new normal, looking for an opportunities, changing leadership styles and different target market.
关键词：Subjective norms;intention;COVID19