文章基本信息

标题：A Study of Indian Millennial Online Consumers and Their Buying Behaviour towards Fmcg Products
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作者：Reshma S Nair ; Abijith A J ; Devansh Rajoriya 等
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：2
页码：514-520
DOI：10.35629/5252-0302359369
语种：English
出版社：IJAEM JOURNAL
摘要：The purchase behaviour of consumers relates to the research of customers and how they act when choosing to buy a product that suits their needs. It is an analysis of customer behaviour that causes them to purchase and use those goods. In the advertisement of fast-moving consumer products, consumer behaviour plays an important role. Various factors affect this behaviour. The aim of the study was to define the purchasing behaviour of FMCG products of millennial online consumers. The Fast-Moving Consumer Goods (FMCG) sector is a major contributor to India's GDP growth, so changes in consumer purchasing behaviour towards FMCG products need to be established. The total sample size of this study was 300 and a standardised questionnaire was used to collect the data and this study is descriptive in nature.The buying time saved by customer behaviour and the online applications gained more. However, the purchase of the online application in FMCG products is affected by customers. In Fast Moving Consumer Products, the inductive variables behind the online application.
关键词：Fast Moving Consumer Goods;Consumer Behaviour;Market strategy;Factors influencing