文章基本信息

标题：Strategic policy for investment development and service quality towards marketing performance as well as the competitiveness of SMEs in Jambi City
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作者：Marzon Marzon ; Syamsurijal Tan ; Johannes Johannes 等
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：1
页码：351-360
DOI：10.35629/5252-0301221226
语种：English
出版社：IJAEM JOURNAL
摘要：This study examines the effect of strategic policies on investment development and service quality of investment services and one-stop integrated services on the marketing performance and competitiveness of small and medium enterprises in Jambi City. The research sample was 134 small and medium enterprises scattered in each sub-district in the city of Jambi. This research data processing using descriptive method and using SEM-PLS analysis tools. This study indicates that the strategic policy of investment development and service quality simultaneously has a significant positive effect on the competitiveness of small and medium enterprises in Jambi City. Meanwhile, partially the strategic policy of investment development, service quality affects marketing performance. Likewise, service quality and marketing performance can affect competitiveness. However, strategic policies on competitiveness do not affect.
关键词：Competitiveness;Investment;Service Quality;Marketing Performance;SMEs