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标题：Exploring Tourism Potential and Encouraging Entrepreneurship in Gajapati District of Odisha
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作者：Smruti Rekha Sahoo ; () Prabodha Kumar Hota
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：8
页码：652-655
DOI：10.35629/5252-0208588595
语种：English
出版社：IJAEM JOURNAL
摘要：Travel & tourism is an integral part of everyone’s lives and the reason of travel being different for every individual. For some, it’s a break from the monotony of routine life and for some the purpose is religious whereas some others travel seeking fun and adventure. The reasons may be varied depending on the lifestyle of people. The tourism industry plays a significant role and is a major contributor to the economy of any country and entrepreneurship has been identified as an important factor for creating job opportunities, generating income, increasing standard of living and gradual growth of the economy. India, due to its varied topography, has something to offer for every kind of traveller or tourist. Every state in India has its own distinct feature and a unique story to tell. Located on the eastern region of India, Odisha, with a 480 km long coastline, is a state filled with exquisite and amazing monuments, beautiful beaches, wildlife sanctuaries and beautiful landscapes etc. In the recent years, with the advent of technology, a number of measures have been taken by the Government of Odisha to promote Tourism, however, till date, the main focus remains on the golden triangle i.e. Puri, Konark and Bhubaneswar. Undoubtedly, these places are well equipped to cater to the needs of domestic as well as foreign tourists. The other beautiful places of Odisha are still largely undiscovered by the tourists and one such place is the Gajapati district of Odisha. The Gajapati district of Odisha is speckled with many places of religious interests graced with stunning nature. Locations like Chandragiri (Jiranga), Taptapani, Mahendragiri, Gandahati Waterfall, Mankododiya waterfall, Brundaban Palace, the Eastern Ghats and the lush green forests have the perfect ingredient of nature’s bounty and peaceful enlightenment for every visitor. This also paves way for too many entrepreneurial opportunities which will not only offer a better living to the locals but also helpful in balanced regional growth. The aim of this study is to make an explorative study of tourism in the Gajapati district of Odisha which definitely deserves public attention in order to flourish and also the consideration of Odisha Government for protection and preservation. It also intends to discover different entrepreneurial opportunities that can help locals earn a better living which will lead to a balanced regional growth.
关键词：Development;Entrepreneurship;Potentia l;Promotion;Tourism