文章基本信息

标题：Payment mechanism in the E-Commerce: Problems in Online Business Transactions
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作者：Mohd Shoeb
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：5
页码：732-740
DOI：10.35629/5252-0205673680
语种：English
出版社：IJAEM JOURNAL
摘要：Under E-Commerce model Business to customer (B2C) is not achieving its full objectives, despite much important technological advancement in all the most important countries (United States, United Kingdom, France, Germany, Italy, India, Malaysia and many more.) In the last decade. Several problems have to be overcome by both the customers and the Sellers. One of the most quoted is the lack of security and safety in the electronic payment. This is especially in the Italy where customers have shown a strong reluctance in using the online shopping mode. This study seeks to understand if the payment systems can be considered as a problem or hurdle for the B2C E-Commerce diffusion. We have to explain in two objectives in this paper : • To give a clear picture of the payment systems used to purchase online and of the main related issues both from the merchant and the consumer side; • To develop a detail theory to justify the current and future diffusion of the various payment systems that takes into account the factors influencing their suitability for the B2C Ecommerce. This study is mainly based on case studies among the most important (top100) Italian E-commerce merchants which have been carried out as part of the B2C Observatory of the School of Management of Politecnico di Milano. The latter has studied the online sales in Italy since 2000 and has activated a research stream focused on the payment systems supporting the B2c E-commerce transactions. The 90% of the value of the B2c E-commerce transactions in 2008 in Italy has been supported by electronic Payments (credit cards,65%, eWallets,16%, and bank transfer,9%), but the trust building in the ePayment is low: 52% of the Italian Internet Users is afraid of using the credit card online. Despite the low trust, the security of the credit cards supporting the B2c E-commerce transactions is very high: the online frauds in Italy represent about 0,2% of the value of the online transactions in 2008 and, moreover, most of the frauds take place offline. Fraud prevention systems are widely adopted among the top 100 E-commerce websites: 4 out of 5 adopt at least one of them. The main driver affecting the diffusion of the different payment systems is their suitability to the online channel and not the trust of the users. We clustered the main payment systems according to all the main factors affecting their suitability to support the B2c E-commerce transactions. The most appropriate systems for the B2C E-commerce (we called them “E-commerce Best fitting” – credit cards and e-Wallets), are also the most diffused ones. They are followed by the bank transfer (defined as an “E-commerce Appropriate” system) and by all the other systems (loan, cash on delivery, postal order) that have been called “E-commerce only if necessary”. Trust does not seem to be the critical factor driving the diffusion of the payment systems. The correlation of the diffusion with trust is negligible with respect to the one with suitability. Despite their high trust, cash on delivery and postal orders are not very diffused, while the credit cards, despite their low trust, are the most diffused payment system.