文章基本信息

标题：A Qualitative Approach to Customer Segmentation and Customer Churn Application
本地全文：下载
作者：Drashti Shrimal ; Harshali Patil
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：3
页码：630-637
DOI：10.35629/5252-0203597602
语种：English
出版社：IJAEM JOURNAL
摘要：Virtual currency or cryptocurrency is a digital currency operating independently of a central bank, in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds. Virtual currency provides great opportunities and strengths. However, there is a greater focus on its weaknesses. Some of the threats posed by it are integration, cyber security, interoperability, anonymity, governance, regulatory vetting, transaction speed and scalability.Virtual currency is not accepted by a minority of central banks around the world due to its decentralised nature. It faced a similar situation in India. Government entities like the Reserve Bank of India and Ministry of Finance have repeatedly shown their disapproval for its usage. On April 6th, 2018, the Reserve Bank of India issued a circular declaring that, with immediate effect, entities regulated by it shall not deal in, or provide services for facilitating any entity or person in dealing with or settling virtual currencies. However, on March 4 th, 2020, this circular was set aside by the Supreme Court on the grounds of ‘proportionality’ As media has great influence over the opinions and thought process of the public,news articles have been used to conduct a historical review to observe the chronology of cryptocurrency in India. The research objectives formulated are to study the various factors which affect the adoption of cryptocurrency in India and to assess the knowledge of cryptocurrency amongst the general population in India. Primary data is gathered using survey as a research instrument for descriptive research. This survey consists of a qualitive questionnaire with multiple choice questions.On analysis, the data revealed that most people do not possess sufficient knowledge of cryptocurrency. The research is concluded by the view that a legal and regulatory framework needs to be formed as putting a ‘ban’ on such progressive technology would not work. Also, regulatory bodies should take the initiative to spread awareness of cryptocurrency amongst the general public to familiarize them with the threats it poses.