期刊名称:International Journal of Advances in Engineering and Management
电子版ISSN:2395-5252
出版年度:2020
卷号:2
期号:12
页码:331-334
DOI:10.35629/5252-0212231232
语种:English
出版社:IJAEM JOURNAL
摘要:In the present study an attempt has been made by the researcher to find out the awareness of people of Uttarakhand regarding online shopping. Online shopping is the easiest and most convenient platform for the people now a days. It also became a trend among the youth. By far, the fashion is concerned, one can get latest and updated fashion stuff in online shopping. With the introduction of various online shopping platforms in India like, Amazon, Flipkart, Tatacliq, Decathlon, Myntra and Ajio etc., there remains a competitive business environment. The prevalence of the price differentiation is very important for the customers, because the price rivalry among the competitors makes the customer to buy the goods and services at the optimum price. During COVID19 pandemic, online shopping demand increased at a very large scale. Contactless delivery system adopted by various online sellers like Amazon, Flipkart, Decathlon, and Wildcraft etc. It seems in India; the online shopping has a big scope.