文章基本信息

标题：Trends and Role of Digital Marketing in Industry
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作者：Anuradha ; Renu Malik ; Renu Rani 等
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：11
页码：253-257
DOI：10.35629/5252-0211110113
语种：English
出版社：IJAEM JOURNAL
摘要：Digital marketing is rising in India with very speedily. The business world has witnessed the popularity of online shopping industry and has also seen the emergence of e commerce in other areas which has ultimately given rise to Digital Marketing.Digitalmarketing is also referred to as Internet marketing (IM), online marketing or web-marketing, means using the internet to market and sell goods and services. Digital Marketing helps to find out the right audience to whom goods and services are to be provided by the business organisations. It consists of all processes and activities with the purposes of attracting, finding, winning and retaining customers. Indian companies are using digital marketing for competitive advantage. However success of marketing campaign cannot be solely achieved by digital marketing only.This paper is about the aspect of Digital Marketingand necessity of using this strategy of marketing for the marketing of the product and services.
关键词：Digital marketing;social network;e-commerce;online retail;consumer Behaviour;Digital India;Internet;Online purchasing;Online advertising