文章基本信息

标题：Innovative Bottom-up solutions for Sustainable Development at Grass-root level
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作者：Ch Siddharth Nanda ; Ankita Chakravarty Bhattacharya
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：10
页码：325-326
DOI：10.35629/5252-0210218238
语种：English
出版社：IJAEM JOURNAL
摘要：In this cut- throat competitive world today every organization is striving hard to achieve sustainable competitive advantage, where innovation and unique differentiation are the need of the day. Jack Welch had rightly said that an organization's ability to learnand translate that learning into action quicklyensured the ultimate success. The present article aims at bringing to focus the concept and importance of Innovations at grassroot level in India; through few case studies and examples.
关键词：sustainable competitive advantage;grassroots innovation;differentiation;rural market;business opportunities