文章基本信息

标题：A Study on Consumer Attitude towards Buying Organic food Products during COVID 19 Pandemic with reference to Coimbatore District
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作者：N.Nirmala Devi ; V.Saranya
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：1
页码：1121-1129
语种：English
出版社：IJAEM JOURNAL
摘要：Organic food industry is booming business in India and it’s expected to grow even larger in the near future. Consumers buy organic products because they believe that organic product contains higher levels of antioxidants that neutralize harmful cell activity and for environmental concerns. Consumption of organic food products is highly dependent on the awareness levels, spending capacity and accessibility. Consumer believes that the Organic foods have high nutritional value and it keeps oneself away from diseases. During this COVID 19 pandemic most of the consumers have become aware of organic food that contains healthy and nutritional value. The main purpose of this research is to study to consumer attitudes towards purchasing organic foods during COVID-19 Pandemic. The area of the study is confined to Coimbatore District. The attitude of the consumers towards purchasing of organic products is the main objective and hence the study is descriptive in nature. Convenience sampling technique has been applied to select the sample group from the available infinite population in the district. Hence usable data of 314 has been collected and hence it is the sample size for the study. Primary data as first hand data were collected using a structured questionnaire. The questioner was collected through Google forms. Secondary data collected from the websites, supports the study in the discussion of the findings and hence the findings of the study show that the Health Conscious, environmental concern and consumer knowledge have positive impact on the Consumer Attitude.
关键词：Health Conscious;environmental concern and consumer knowledge