文章基本信息

标题：Perceived Message Effectiveness of the Meatless Monday Campaign: An Experiment With US Adults.
本地全文：下载
作者：Hannah-Therese Rayala ; Natalia Rebolledo ; Marissa G Hall 等
期刊名称：American journal of public health
印刷版ISSN：0090-0036
出版年度：2022
卷号：112
期号：5
页码：724-727
DOI：10.2105/AJPH.2022.306766
语种：English
出版社：American Public Health Association
摘要：Given the negative health and environmental impacts of red meat consumption, reducing red meat intake in the United States is important for both human and planetary well-being. To experimentally evaluate the impact of health-focused and environment-focused messages from the Meatless Monday campaign, we conducted an online randomized experiment among US adults aged 18 years or older (n = 1244). Compared with control messages, health-focused and environment-focused Meatless Monday messages led to significantly higher perceived message effectiveness and increased intention to reduce meat consumption. (Am J Public Health. 2022;112(5):724-727. https://doi.org/10.2105/AJPH.2022.306766).