文章基本信息

标题：Research on Linguistic Landscape and Promotion Strategy of City Image from the Perspective of Cultural Inheritance: A Case Study of Shaoxing City
本地全文：下载
作者：Shiyun Chen ; Yanfei Shen ; Yuning Zhang 等
期刊名称：Open Access Library Journal
印刷版ISSN：2333-9705
电子版ISSN：2333-9721
出版年度：2022
卷号：9
期号：4
页码：1-11
DOI：10.4236/oalib.1108630
语种：English
出版社：Scientific Research Pub
摘要：As a tool of expression and communication, language has great advantages and an important position in shaping and displaying the image of a city. Good linguistic landscape construction plays an important role in promoting the overall development of the city, helping to expand its influence, and shaping its overall image. In order to enhance the image of a famous historical and cultural city and its overall competitiveness, this paper investigates the linguistic landscape in Shaoxing city, analyzes it from the perspective of cultural inheritance, and proposes a number of promotion strategies.
关键词：Linguistic LandscapeCultural InheritancePromotion StrategyCity Image